Acceptable Digital Static Ad Formats
File type: either JPEGs or GIFs
File weight: up to 80k maximum at 72 dpi
Hyperlink to single absolute URL must be provided
Acceptable Digital Animated Ad Formats
Animated GIFs: both e-Newsletters and Websites
File weight: up to 100k maximum
Hyperlink to single absolute URL must be provided
Animation: up to 10 seconds. Can include multiple loops up to a total of 30 seconds (e.g., 10 seconds of animation x three loops).
Note: Some email platforms do not support animation and instead display only an ad’s first frame. Please ensure your first frame contains sufficient information to convey your ad’s main message.
HTML 5
Leaderboard, Medium Rectangle and Half Page ads on Websites only
Initial file weight: up to 75k maximum
Total file weight: up to 200k
A supplied .zip file must include all referenced code such as Javascript libraries. Once the .zip file is uncompressed, the ad (an .html file) must be viewable without a network connection (all code and assets used in the ad is contained in the .zip file)
Flash files not accepted