Acceptable Digital Static Ad Formats
File type: either JPEGs or GIFs
File weight: up to 80k maximum at 72 dpi
Hyperlink to single absolute URL must be provided
Acceptable Digital Animated Ad Formats
Animated GIFs: both e-Newsletters and Websites
File weight: up to 100k maximum
Hyperlink to single absolute URL must be provided
Animation: up to 10 seconds. Can include multiple loops up to a total of 30 seconds (e.g., 10 seconds of animation x three loops).
Note: Some email platforms do not support animation and instead display only an ad’s first frame. Please ensure your first frame contains sufficient information to convey your ad’s main message.
HTML 5
Leaderboard, Medium Rectangle and Half Page ads on Websites only
Initial file weight: up to 75k maximum
Total file weight: up to 200k
A supplied .zip file must include all referenced code such as Javascript libraries. Once the .zip file is uncompressed, the ad (an .html file) must be viewable without a network connection (all code and assets used in the ad is contained in the .zip file)
Flash files not accepted
Native Ads Specs
• Newsletter headline (max 80 characters including spaces)
• Newsletter deck (max 300 characters including spaces)
• Client’s logo for the website
• Native ad story for the website in MS Word format
• Up to 3 images (captions optional) in JPG format. Maximum file size: 300k, any pixel size, 72 dpi
• One of the above images or another one sized at a 16:9 ratio, such as 800 x 450. (72 dpi, maximum file size, 300k)
• 300 x 250 medium rectangle ad for the website with linking URL
Weekly News Flash
Contextual
Contextual ads target a key audience messaging alongside relative associated content:
Image – 200 px x 100 px
Headline (maximum of 30 characters including spaces)
Text – up to 150 characters of text, which includes spaces
CTA – A few words for call to action 5 Keywords
5-10 Keywords to target
